Archive for the ‘resource’ Category

Act On These Offers

May 16, 2007

Here’s two resources that you should know about. If you don’t take action on them, they will disappear.

First, PR Newswire is holding a free webinar with three top business editors who are discussing the kinds of stories that catch their attention and the best ways to contact them. Here’s the editors:

Lisa Vickery, Day Editor, National News Desk, Wall Street Journal
Polly Smith, Deputy Business Editor, Chicago Sun-Times
Steve Trousdale, Deputy Business Editor, San Jose Mercury News

If you have a business book or a business book in the works, then this information will be helpful to you. The Webinar called “Inside the Business Section” will be Thursday, May 17th at 2 p.m. Eastern Time. Follow this link to register.

The second resource is a new revision of The Radio Publicity Manual by Alex Carroll. Over the last 15 years, Carroll has booked himself on over 1,400 radio shows and sold over 250,000 books as a guest. He has an ebook and until May 22nd you can get it for free (and after May 22nd he will be charging $49 for it). It’s 177 pages of tested advice and I picked it up. Here’s the link. You will have to complete your name, email, phone and address (required fields) but DON’T enter your credit card information since this is a free offer. After completing the order form, you will be taken to a page where you can download the book.

Break The Ice

May 12, 2007

Have you ever entered a new group of people and wondered, “How in the world will I begin a conversation? What’s a good question to ask?” There is an old proverb that goes something like: The man with many friends must consider himself friendly. At least you’ve got the Terry Whalin spin on this saying since I don’t recall where I picked it up.

A week or so ago, John Jantsch, author of Duct Tape Marketing, wrote on his blog about Scott Ginsberg, who is known as the name tag guy. He pointed out several free ebooks on Ginsberg’s website. I downloaded the PDF files to my desktop and promptly did not read them. Today I got around to reading them. One or two of them, I didn’t find valuable but several of them I’ve actually printed and read. I don’t agree with everything but they have some good ideas and are worth your attention in my view. Let Me Ask Ya This has some good ideas for breaking the ice and starting a fascinating conversation with a new person. It’s a good resource to help you build some relationships.

Over the last few days, I’ve been listening to a recorded message from John Kremer, author of 1001 Ways to Market Your Book. John says that one of the keys to selling your book–at any stage of the process is to continue to build and foster relationships. Each of us need all of the tools we can get in this process so if reading Scott Ginsberg’s ebook of conversation starters helps you to build relationships, then you need to use it.