Archive for the ‘newsletter’ Category

Use the Power of Personalization

May 8, 2007

I’m learning how to use a tool called Audiogenerator.com to add the sound of my voice to different web pages. Here’s an example that I recorded last night:

Yesterday I recorded a welcome message for the subscription page of my newsletter. I’m experimenting to see if more people will subscribe with this additional boost.

Also you can send postcards with Audiogenerator such as this one. The tool is flexible and easy to use. I’m not very skilled in the technical area and I figured it out. If I can do it, almost anyone can give it a whirl. I see it as a powerful method to personalize your message.

Apply The Lessons

March 22, 2007

Each of us have some things we do very well and others–well, we simply don’t do them at all. Maybe that’s OK not to do them but maybe you simply aren’t applying the lessons that you’ve been taught. It’s always good from my view to continue to grow, change and learn. It’s the mode that I’m in these days–and I’m determined to stay in this mode.

I’ve come to the understanding that I’ve not been as effective with my teaching for writers as I could be in the future. For many years, I’ve traveled the United States and Canada teaching at various writers’ conferences. It’s a rich experience for me and the opportunity to give back as well as learn from other writers. If you look at my schedule, you will see I’m continuing to travel and teach. In fact, I need to get over to the schedule page and add another conference from the last couple of weeks.

Many of these conferences are set up to record the sessions and sell workshop CDs (and it used to be cassette tapes). It’s a normal practice for the speakers to sign a release then receive a complementary copy of their workshop if they pick it up on the spot after the session. After my workshop, I’ll drop by and get my CD and carry it home. Then I stick it in a drawer and don’t think about it again–until I return from another conference. I haven’t been irresponsible with this material. I have not been proactive and sharing this wealth of information with others. I’m changing and applying some of what I’ve been learning.

At the Mega Book Marketing University in Los Angeles, I acquired some equipment to make some changes. I picked up an Edirol R-09 MP3 recorder, a telephone bridge and Sound Forge Audio Studio. I learned about this material from Mike Stewart, who is known as the Internet Audio Guy. You can follow his link to learn more about creating audio products and watch his demonstration videos.

I’ve been learning how to use the Edirol R-09–which is a complex professional digital recorder with loads of features. In the last couple of days, I managed to record a new introduction to one of my workshops about book proposal creation. Yesterday I used Sound Forge for the first time to make some simple edits to the workshop, then pasted in the new introduction. To my surprise, editing sound was like Mike Stewart had told me–very similar to editing a text file with the same sort of cut and paste functions. With a bit of a learning curve, it worked like the instructions and I managed to edit the audio of my workshop and send it into production. In the coming days, I’ll be telling you (and others) more about Editor Reveals Book Proposal Secrets.

One of the challenges with this project was getting the audio files sent to the production company. They told me about a site called Yousendit.com. This site was easy to use and accomplished the task to get the large file sent to someone else. It’s a good resource to know about if you need it. I learned the bulk of the techniques to produce audio product from Bob Bly’s Internet Marketing Retirement Plan. This four CD package is loaded with insight. I like the simplicity of the program. Bob out sources the majority of his production. I’m learning to apply the lessons from this material.

Each of us are on this journey to learn more information and apply it to our writing life. If you don’t have an online e-newsletter, I’d suggest you subscribe to my free newsletter and read the free ebook about it. Also read these articles about producing a newsletter. There are many articles to teach you about different aspects of writing through Right-Writing.com and these entries about the Writing Life. If you are looking for information about a particular publishing topic, use the search engine in the right-hand column of these entries. Then apply the lessons to your own writing life. It’s the course I’m taking and you can do the same.

Can You Start Something Viral?

March 9, 2007

While at Mega Book Marketing University, various speakers often used the phrase viral marketing. For example, they talked about The Secret DVD which has sold millions of copies through word of mouth viral marketing. The DVD has turned into a bestselling book which will top the New York Times nonfiction hardcover list for the next two weeks. I understand the controversial nature of The Secret yet you have to admire the viral nature of this effort.

Can you start something which will spread like wildfire? As you start it, can you give the enthused person the tools to help you spread it. Here’s one idea that came from the massive amount of information last weekend–and it’s free.

Just look at this button related to my FREE Right-Writing Newsletter:

I’ve added one of these buttons to my newsletter page. I’ve also added a different button in the right-hand column of these entries about The Writing Life:

Why in the world would I want to add these buttons? If you go to the pages, you will notice that I’ve added different buttons than the two above. This simple tool can become viral or the reader can easily pass your site on to others. It’s the type of action we want to take as we tell people about our books and other products.

This tool is free–that’s right FREE. The site is at Tell A Friend Generator. You fill out your first name, your email where you want the script and the location that you want passed on to others. In seconds, you will receive the email buttons like above yet leading people to your website. It’s just one of the numerous resources I learned about this past weekend.