Archive for the ‘Alex Mandossian’ Category

Inspiration for Book Marketing

July 4, 2007

It’s a national holiday in the United States as we celebrate our independence. Because it falls on a Wednesday this year, I received the regular Wednesday Minute from Alex Mandossian. If you want to subscribe to The Wednesday Minute then follow this link. It is a free resource and I’ve only been taking it for a month or so. From the sign-up page, Rick Raddatz started this endeavor but now Alex is carrying it forward. Ignore the munching on this page and sign up (it goes on a very long-time–so please ignore it and quickly sign up). Rick is the co-creator of InstantTeleseminar.com.

Today’s Wednesday Minute is about The Greatest Ad Of All Time. According to Alex, it’s a wonderful tool for Writer’s Block plus you can learn something in the process. I always learn something listening to this brief presentation and I thought you’d like to know about it. I will not steal Alex’s teaser by telling you about the specifics of this ad but it was a surprise to me and appropriate for today.

How Do You Consume Products?

July 2, 2007

In these entries about The Writing Life, I’ve written a great deal about book covers, back covers and book titles as key to draw the reader into the pages of your book. If you want to read these entries, then I suggest you use the Google search engine tool in the right-hand column.

What if you looked at the question from a much broader view? I’m talking about consumption and how products are consumed or purchased. Over the last few months, I’ve been learning from Alex Mandossian. If you go to his website, you can download his free Ebook, 5 Secrets To Making Change (which is excellent and something I’ve read). If you glance through his background, you will see why I appreciate this experienced marketer.

Last week I was listening to Alex and podcast with Paul Colligan and the lessons they’ve learned from 50 podcasts at Marketingonlinelive.com. At the top of the page for Marketing Online Live and right in the center of this page, there is a sign-up box for email bonuses. I signed up–simple with first name and email address. Why do it? You receive the link and information for Consumption Secrets by Alex Mandossian which is a $247 course. From signing up, you receive over 60 pages in an Ebook format plus five MP3 files of Alex teaching. You can download the material and listen to it on your computer or your iPod.

I’ve been listening to the teaching and I have read through the Ebook and found it valuable information for anyone who cares about how to improve your relationships with your customers. Whether you are a writer or not, this resource can help you improve that communication.