Archive for the ‘affiliate’ Category

Looking For A Few More Affiliates

July 7, 2007

Do you have associates or affiliates? According to the Merriam–Webster dictionary, an affiliate is someone that you have a close relationship. Several months ago, I started an affiliate program which is a part of my shopping cart. Some people have signed up for this free program. My sign-up page is simple and can be completed in a few minutes. After you sign up, then you receive an email with your own affiliate number and link to my products. Also you will have access to my banners and promotional emails for different products. Several of my affiliates are actively using their links and earning the benefits of such activity. They are receiving checks for their efforts.

Yet the majority of my affiliates have signed up and aren’t making any sales. I’m unsure of the reasons. Maybe they don’t understand how to use the links or haven’t taken the time to put them into emails or on their websites. I don’t have any idea what their particular barrier is to using their links—but I’m working to get this information.

Some of the most successful affiliate programs provide training and sales ideas for their partners. In about nine days, I’m going to provide an affiliate training TeleWebcast. I’ve sent an email to all of my affiliates telling them of the specific date and time for this free training. The TeleWebcast allows them to ask their questions. I will organize the training around these questions plus give them some innovative ideas about how they can improve their affiliate marketing. I hope a number of these people will be able to attend the live training. If they can’t get to the training session, then I will take the replay and store it in the affiliate area so they can listen to it on their own schedule.

If you have not signed up to become one of my affiliates, I hope you will in the next few weeks. And if you have questions about how to use an affiliate program, then ask them during my forthcoming TeleWebcast. As an affiliate, you touch people that I will never cross their path. You can tell them about my products and lead them to the landing page. If the individual buys the book or product, then you receive an email and I receive an email notifying us of this purchase. Then following the unconditional guarantee period, I pay 50% commissions from this referral. It’s a good way to boost your passive income and help other writers in the process.

Each Day Do A Little Bit

June 19, 2007

About ten years ago, I ghost wrote a daily radio program for a bestselling author. They were short pithy daily reminders for the listener which were one-minute in length. This author recorded the programs and sent them to radio stations around the country who played them for free since they fell into the Public Service Announcement category (PSA). I wrote over 300 of these programs and provided a steady stream of material going out to the radio community and reminding the listening audience about this author. It was a simple and effective strategy. I don’t know if the program continues today or not. This daily challenge is a powerful tool. My question today is: Are you incorporating some daily action into your life to build your writing career or boost your latest book?

The June 11th issue of Publishers Weekly used Christopher Lee Nutter’s article in the Soapbox Column called Author, Media Savant. While his book is a year old (ancient in terms of most publicity), he is “still on book tour” and a smart author who understands the necessity of continual publicity about his book.

This section was particularly insightful about how magazines and newspapers handle galley copies of new books, “It is true that my 13 years working as a writer and editor at magazines and newspapers has made me savvy. I’ve been on the other end of the pitch, so I know how to craft one. I also know that most book PR departments simply hurl galleys blindly at the media, using generic lists of publications and dated lists of editors, letting the galleys fall where they may–which is usually on the giveaway table. Countless times I surveyed the cemetery of galleys headed to their early graves, and determined to avoid this destiny at all costs. So way before I ever even met my publicist, I decided to take responsibility for my book’s publicity.” (I added the emphasis on this last sentence.)

Later in the article, Nutter gives this great attitude, “It’s a lot of work and uncertainty, no doubt about it. But it’s worth it. I love my book, and I didn’t write it for no one to hear about. While it’s true that I can’t make people buy the book, I can make sure they’ve heard of it.”

With the sheer volume of new books entering the market daily, it’s entirely possible that many people have never heard of you or your book. Nor have these people heard of me or my books. For example, my Book Proposals That Sell, 21 Secrets To Speed Your Success has been in print for over two years. And new people continue to discover it and use it to accomplish their own publishing dreams. I’m grateful whenever they find it.

Each day, I continue to do little things which spread the word about my book. Here’s a couple of ideas for you readers of these entries on the Writing Life:

1. Join my affiliate program which is free and takes minutes to fill out the form. But don’t just join the program. You need to take the next step and begin using your own affiliate link in emails and banner ads on your websites. Why? Because as people click those banners or emails, if they come to my landing page and purchase the book, then you receive an email of notification (and I do as well). Here’s the great news: after the 60 day guarantee period, I send you 50% of the commissions–for any of my products. For example, with Book Proposals That Sell in the ebook format, that means $19.50 each time someone buys it that you have led to the site. There are even greater payments with other products such as Editor Reveals Book Proposal Secrets.

2. Use my free articles in your own newsletter or website. I’ve got these articles for anyone to use them so feel free–and I do have plans to add to them.

Take your long-range goal and put it into smaller pieces and attack it every day. Some of your efforts will begin to reap rewards.

What Triggers Someone To Buy A Book

March 27, 2007

Publishers and authors have been trying to solve this question for ages: What triggers someone to buy a book? It’s a combination of factors that involve timing, positioning and touching the reader’s needs. I confess I don’t have the ultimate answer but I do have a experience that I believe is worth recounting in this entry on the Writing Life.

I hold the electronic rights to Book Proposals That Sell and surveys have shown more than 81% of Americans would like to write a book and millions have actually written a manuscript. Get Published! (click this link to see how you can get a free copy of this how-to book) includes this statistic on page 60, “Finished manuscripts for an estimated 8 million novels and 17 million how-to books are lying in desk drawers all over the country, waiting to be published.” Now that is the kind of statement that strikes fear into the heart of every editor and agent (the folks who have to review this material!). So…there is a huge number of people who want to get published and don’t now how to do it.

From the reviews and other factors, I know Book Proposals That Sell is helping people achieve their dreams in this area. While the paperback still continues to sell, I’m also selling the electronic version. I’ve started an affiliate program with this book (and other products are coming). Every reader of these entries should be a part of this affiliate program. It takes two minutes or less to fill out the form and get your own link. Then you can recommend to others the book and potentially earn 50% commission from the link. I hope every agent and publisher and bestselling author will join this program and my goal is to improve the quality of submissions throughout publishing. Mark Victor Hanson calls this a BHAG or a Big Hairy Audacious Goal. At Mega Book Marketing University, Mark told us that a BHAG 1) inspires people to want to play. 2) it forces you to grow to achieve it.

A number of people have joined my affiliate program–including one highly visible book marketing expert. In the last week or two, several people have purchased Book Proposals That Sell using his affiliate link. After we get through my unconditional guarantee period of 60 days, I’m going to be sending this expert a check for these referrals.

Yesterday I took a few minutes to see what he was doing with my banners. He has a strong web presence and many different pages on his website. I discovered he was using my blinking banner on five different pages. I have no idea if it is the location of the banner, the words on the banner, the fact that it blinks or the terrific design. I just know it’s working and I hope other affiliates will use it as well on their own pages. And whether you use this blinking banner or not, do join the affiliate program and use your affiliate link to guide people to the page. (I know my banner here doesn’t blink–maybe it’s a blogger restriction. Go to this link and scroll to the bottom to see the changing banner).

Your link might be the trigger to get someone the publishing help that they need to take the next step in their own journey.

Persist With Your Passion

March 13, 2007

What are you doing each day to persist with your passion? Are you passionate about fiction? If so, what are you doing to continue growing in your craft? What are you doing to continue writing the stories in your heart and get those stories on paper? Or maybe your passion is to be published in magazines? Are you faithfully pitching new ideas and writing the assignments which come your way? Or possibly you have a nonfiction idea that needs to get published? Or maybe you have a friend with a nonfiction book idea that “should” be published? What proactive steps are you taking today to get those ideas moving?

Your breakthrough opportunity might be around the corner. It certainly can’t happen if you don’t keep knocking on the doors and trying to open the way. If you read these entries, you will know one of my passions is to help writers produce better book proposals and pitches to editors and literary agents. Why? Because as an editor (and now an agent), I see many proposals which have a gem of an idea–but it’s buried or not pitched in the most compelling fashion. I can’t fix every one of these proposals. It’s impossible. What I can do is encourage writers to read Book Proposals That Sell and study the contents and grow in their abilities.

When I go to a conference, I bring several copies of my book and make a pointed case to give these books to key individuals. After the conference, I follow up and see if I can provide any additional information or open another opportunity from the gift. While my book has been out for almost two years, I continue to mail review copies to people. In fact, yesterday I mailed two more review copies. I’ve seen firsthand how persistence will pay off.

My book continues to be reviewed. This week Shane Werlinger posted a review about Book Proposals That Sell on Suite 101. I hope you will check it out.

Almost daily I received notices about selling electronic versions of Book Proposals That Sell. Some of these sales come from affiliates, who are leading people to my book and earning 50% of the commission from this web link. If you haven’t taken two minutes, join my affiliate program and begin using your own link to lead people to Book Proposals That Sell. As people read the book, they will improve their own book submissions so you will serve others in that process. In addition to helping your audience, you will be adding some passive income from the experience. The process is simple. First, join my affiliate program, then add your link to your website, your newsletter or your emails.

Everyone needs to follow the persistence of Andy Andrews who wrote the bestseller, The Traveler’s Gift. I told this story almost two years ago but I’m going to repeat it here. A popular speaker, Andy wrote a manuscript which he tried to get published. It was rejected 54 times. How many of us send out our material to this degree? He continued in his popular speaking work but did not have a book for his audience. One day Gayle Hyatt was in Andy Andrews‘ audience. She came up to him afterwards and suggested that he write a book.

Looking a bit sheepish, Andy told Gayle, “Your husband’s company (Thomas Nelson) has already rejected my book.” Gayle asked to receive a copy of the manuscript and promised to read it. Andy sent her the book. She showed it to her husband (Mike Hyatt, president of Thomas Nelson) and the book was published.

Note the perseverance in what happened next. When Andy got his new book, he gave away 12,000 copies of the book. Most of those review copies didn’t make much of a difference. But one of those copies got in the hands of Robin Roberts, a producer of ABC’s Good Morning America. Roberts selected The Traveler’s Gift as their Book of the Month. The Traveler’s Gift sold 850,000 copies and the rest is history.

The writing life isn’t easy for any of us. You have to persist with your passion. It is a key characteristic of the writers who ultimately find success.